The decision to embark on a journey to financial independence by starting a business is inspiring. This is especially true for women entrepreneurs who, for centuries, have been conditioned to think business isn’t for them. Today, India is booming with…
Fundraising for startups has always been crucial to meet their working capital needs and grow faster. Traditionally, business owners have been dependent on venture capital firms, angel investors and banks for raising money at the cost of equity shares or…
The Micro, Small, & Medium Enterprises (MSMEs) contribute to 29% of India’s GDP, and are responsible for almost half of the nation’s exports. On the other hand, startups have been mushrooming across the country and are a massive contributor to…
For most startup founders, angel investors are truly angels in disguise as they help their business stay afloat and grow. Angel investing is the type of funding where wealthy individuals with prior experience in startups invest in budding startups in…
Direct-to-consumer (D2C) brand Jhaji Store, an online pickle store that sells authentic homemade achars, has raised an undisclosed amount from Velocity, India’s largest revenue-based financier. This is the first round of external financing Jhaji Store has raised. Founded in March…
Per IBEF, India’s e-commerce market is expected to reach US$ 111 billion by 2024 and US$ 200 billion by 2026. With more and more shoppers preferring online shopping to in-store shopping, and a majority of brands, irrespective of their size,…
Inventory is the bread and butter of a business. It is the list of items, component parts, and raw materials that a company either uses in production or sells for revenue. In this blog post, we tell you how you…
Coupons will always remain a valuable part of any consumer’s shopping journey, no matter how much things change! They can be just the thing you need to pique the interest of your customers and drive loyalty and conversions. A recent…
The digital age has brought us a multitude of possibilities and opportunities, with influencer marketing being one of the most captivating developments. Brands now have access to an army of celebrities or everyday people who can drive the purchasing decisions…
We, humans, are social creatures. Whether good or bad, we love to share our experiences with our social groups. And that’s the foundational reason why referral marketing works. With referral marketing, you turn your existing customers into brand advocates and…
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